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Examples of Company Purpose Statements

This page provides some guidance on and real examples of company mission statements.

When writing a business plan, it is important to have a clear, singular company purpose. It can be helpful to read the company purpose statements of actual, successful companies when developing your own.

In the legal filing of a new company, the purpose can be broadly defined as any lawful purpose for which companies may be organized. (The legal filings in your state may be called Articles of Incorporation for a corporation, or Articles of Organization for a limited liability company. )

In the business plan, it is often best for the purpose to be narrow and focused to a tiny, vertical, niche market. For a small company, anything broader can cause the company to spread its efforts too thinly, and thereby never succeed in any market. In fact, a broad mission statement should be considered a red flag, warning you about the potential viability of the company (whether it be your own or one you will invest in).

A company purpose can evolve over time. In a growing company, the purpose broadens, while in a shrinking company, the purpose narrows. Below are some actual, edited examples taken from company websites. The historical examples are taken from the Internet Archive's Wayback Machine.

Niche Internet Company Statements

Diversified Company Statements

Broadening Company Purpose

Narrowing Company Purpose

Common Elements

The above examples contain one or more of the following elements.


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Created 2006-04-23, Last Modified 2015-09-07, © Shailesh N. Humbad
Disclaimer: This content is provided as-is. The information may be incorrect.